Over a 20-year career, she has written profiles, news stories and features for national and international print and digital titles, launched the print and digital magazine Matters Journal and reported on impact-driven business for digital news organisation Pro Bono News.

In 2020, Nikki founded Yarn Studio to help impact-driven individuals, brands and organisations communicate stories of impact.

Since then, she has worked alongside B Corps, social enterprises, charities and impact-driven government departments to deliver user research, content strategy, content design, copywriting and wider brand storytelling through interviews, blogs, newsletters and social media campaigns.